If you listen to the political pundits and experts, the safe road for any candidate is to focus on policy. Keep the message simple: Obama’s policies have failed and ours will succeed. Unfortunately, this advice ignores the fact that the American people desire substance and clear leadership. The core issue is not and cannot be about the obvious fact of failed policy but rather the core beliefs behind those policies. Why are faulty policies still being promoted? This election must center upon core beliefs about what America was intended to be and what America will be. While economic concerns are in focus, you cannot separate social issues from the debate. Social issue are and have long been the reason for our current economic situation. I believe the American people are ready to cure the disease and not simply treat the symptoms.